IMAGINE YOU ARE in the Netherlands and find yourself driving behind a transport truck for pigs. For most pigs in transport, this is their first time outside. They are being moved from one place of captivity to another—their final destination. On the truck, they receive neither water nor food. You see one plaintive snout sticking out from the truck. In your car, you might begin to think: What is it like for them, penned up inside? But then you see the image on the back, a pig, languorously stretched out, sexually posed; breasts and a plump rear grab your attention. And your visual senses say, “That’s funny,” distracting you from what is inside. The image is a mask, re-presenting what is happening to the animals inside the transport truck. The visual cues announce that what is happening to the pigs is okay. In fact, they suggest the animals like it; they want you to consume them.